Fixed fee guarantee for Beyond Redemption
Wednesday, 01 September 2010
Fotorama is backing the first fixed-fee promotion on a business book, linked to Beyond Redemption, written by marketing and promotions experts Colin Lloyd and Ken Spedding
In the true spirit of sales promotion, Fotorama and the authors are offering purchasers a money-back guarantee, entitling them to claim back the cost if they don’t like the book and return it.
ASA’s digital remit extended
Wednesday, 01 September 2010
The Advertising Standards Authority (ASA) is to have its online responsibilities extended significantly, to include marketing claims made on companies' own websites, as well as on social networking sites such as Facebook and Twitter.
The move reflects a changing media landscape in which companies increasingly promote their goods and services through online communities rather than in conventional advertising space.
New Look to feature Gift Card Management System at I&PM Live!
Tuesday, 31 August 2010
New Look Business Solutions will be spotlighting its recently launched Gift Card Management System at this year’s Incentives & Promotional Marketing Live.
The GCMS allows customers to send out New Look gift cards with no value attached, reducing distribution costs and improving cash flow.